How to Write Outstanding Titles

Titles are important for two reasons:

1. Travellers typically look at your photos, price and listing title first. (First impression)
2. Each travel channel’s search algorithm uses title information for search result optimisation

How to craft an attractive title that ranks high in search

Get inspired by starting with a template

Here are a few common templates to help you nail your listing title every time:

• [Adjective] + [Property Type] w/ [Top Features]

Example: Cosy Private Cottage w/ King Bed + Lake View

• [Adjective] + [Property Type] Near [Landmark] – [Distance]
  

Example: Roomy 4 BR Near Chrysler Building – 4 Min Walk

• [Adjective] + [Property Type] Perfect for [Experience Type]
  

Example: Enchanting Beach House Perfect for Romantic Getaway

• Enjoy [Selling Point] at [Adjective] [Property Type] in/at [Location]
  

Example: Enjoy Ocean Views at Modern 2BR Condo at the Beach

• [Adjective] + [Property Type] + [Benefit]
  

Example: Secluded loft in the heart of Trastevere

Remember: To catch the attention of your target audience, incorporate your main benefit into the descriptive adjectives you choose.

A few (important) guidelines to remember

Keep these simple tips in mind to make sure your title quality aligns with Online Travel Agency (OTA) standards and can comfortably be viewed by guests browsing on their mobile devices:

1. 1. Get all of your valuable information into the first 32 characters of your title (this will always be visible on all mobile devices)
   2. Do not use emojis, ALL CAPS, or overuse special characters such as exclamation marks (!!!)… (one exclamation mark is fine, though)

Save space – abbreviate

Keeping your title short, sweet, and descriptive is a big ask. This is where abbreviations come to the rescue. Here are a few common ones to keep in back of mind:

Titles character limitations on different channels

Airbnb: 50 characters (32 characters on mobile)	Booking.com: 50 characters recommended.	VRBO titles range from 20 to 140 characters.
Expedia: 100 characters	Agoda: 100 characters for best display is recommended.	70 characters for best display across different platforms (including Google Search) is recommended.

If you’re publishing your listing from a channel manager like the one available inside Your.Rentals, try to keep the bulk of the value in your title visible in the first 50 characters for best results on all OTAs.

Avoid repeating information

Make your listing title special by talking about things that make your place different.

Don’t repeat stuff that people can already see when they search, like the city name or how many beds you have. Remember that a lot of context is already provided by the guest’s search – and a lot more will be mentioned in your description.

If your place is in a big city, you could say which part of the city it’s in (For Rome, this could be Piazza Navona or Trastevere). There’s no need to waste space mentioning things that are already implied in the guest’s search.

Mention what makes your home special. If it’s a great working space, mention that. If it’s quiet and cosy in the middle of a bustling area, mention that.

Remember, you’ll have plenty of room to say more in your description.